Lauren Anderson is a Luxury Brand Consultant with over 20 years of experience driving strategic growth for fashion, beauty, and lifestyle brands. She partners with businesses to elevate brand positioning, expand audience reach, and develop high-value client strategies that fuel long-term success.

Lauren began her career at NET-A-PORTER during its formative years, where she spent nearly 12 years in the business. Based in London within the Personal Shopping business before relocating to New York to establish and lead the US VIP Client Relations department - shaping the UHNW client strategy, delivering bespoke client experiences, and strengthening the brand's presence across key U.S. markets.

She later joined Moda Operandi as Director of Business Development in New York, where she led UHNW client acquisition and spearheaded strategic B2B partnerships and special projects to grow the Private Client business.

At Dr. Barbara Sturm, Lauren served as VP of Client Experience, where she developed and launched the Sturm Privé VIP program and defined the global client journey for high-value customers. Most recently, as VP of Brand at Cultured Magazine, she consulted across audience development, partnerships, VIP membership, and brand events.

In 2023, Lauren launched her own boutique luxury consultancy specialising in VIP client strategy, high-net-worth acquisition and client development for brands across fashion, fine jewellery, beauty and lifestyle. Lauren works directly alongside brand teams to design and build the programs, strategies and relationships that drive revenue from a brand's most valuable clients - and attract new ones.

Areas of focus:

VIP program design and evolution - including clienteling strategy, loyalty architecture and tiered benefits - increasing retention, repeat purchase and lifetime value among a brand's most valuable clients

HNW client acquisition - identifying and converting aligned audiences through targeted business development, strategic partnerships and curated experiences

Personal shopper and stylist networks - activating established relationships with client-facing professionals who have direct, trusted access to affluent and luxury audiences

Built on 20 years of experience and a carefully cultivated personal network across the US, UK and Europe, every engagement is hands-on, relationship-led and commercially focused.