Lauren Anderson is a Luxury Brand Consultant with over 20 years of experience helping fashion, beauty and lifestyle brands build and grow their most valubable client relationships. Every engagement is hands-on, relationship-led and commercially focused.

Lauren began her career at NET-A-PORTER during its formative years, spending nearly 12 years there. Based first in London within Personal Shopping, she relocated to New York to establish and lead the US VIP Client Relations department - shaping UHNW client strategy, delivering bespoke client experiences, and strengthening the brand's presence across key U.S. markets.

She later joined Moda Operandi as Director of Business Development in New York, where she led UHNW client acquisition and spearheaded strategic B2B partnerships and special projects to grow the Private Client business.

At Dr. Barbara Sturm, Lauren served as VP of Client Experience, where she developed and launched the Sturm Privé VIP program and defined the global client journey for high-value customers. Most recently, as VP of Brand at Cultured Magazine, she consulted across audience development, partnerships, VIP membership, and brand events.

In 2023, Lauren launched her own boutique luxury consultancy specialising in VIP client strategy. Lauren works directly alongside fashion, beauty and lifestyle teams to design and build the programs, strategies and relationships that drive revenue from a brand's most valuable clients - and attract new ones.